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Mckenzie Cooke

Marketing Professional

My Resume

About Me

I graduated from The University of Mississippi with a degree in Integrated Marketing Communications, complemented by a minor in General Business and a Specialization in Social Media. While at Ole Miss, I was selected as a Social Media Intern assigned to the School of Journalism and New Media, where I gained valuable experience.

Subsequently, I served as a Social Media Specialist and Instructor for Sundancers Baton Twirlers, significantly enhancing online visibility and managing multiple social media platforms. As an AT&T Summer Marketing Intern at The Luxe Executives, I conducted market research and developed integrated marketing strategies tailored to client needs. Further honing my skills, I served as a bartender and Social Media Marketing Manager at Round Table on the Square, focusing on content creation and customer engagement strategies.

While preparing for the International Baton Twirling Federation World Championship in England, I managed social media platforms for The Sundancers Baton Twirlers and Team USA Corps. Proudly, I captained Team USA to a silver medal and achieved silver and bronze medals in individual events. Following this success, I curated content for resort brands like Margaritaville Orlando Resort at NDM Hospitality, maintaining their unique voice and engaging with diverse communities across various channels. Recently, I authored two publications for NonaHood News.

Currently, I am a Marketing Specialist at The Diallo Group, responsible for designing all marketing materials, managing digital marketing strategies including social media, and creating project proposals to expand TDG's partner and client base.

I have developed a diverse skill set in marketing throughout my professional journey. My proficiency in content creation, community management, and digital marketing tools positions me as a versatile asset in any marketing team.

Skills

Instagram, LinkedIn, Facebook, TikTok, X (Twitter), YouTube, Pinterest, Lemon8, Shopify

Content creation, copywriting, scheduling content, community and reputation management, Identifying trends, client relations, photography, videography and reels, organic social media

Canva, Adobe, Microsoft, Google, Social Studios, Meta

Certifications

Google:      Fundamentals of Digital Marketing

HubSpot:    Digital Marketing

                    Content Marketing

                    Social Media Marketing

                    Social Media Marketing II

                    Email Marketing  

Semrush:    Fundamentals of Marketing Analytics

                    Digital Advertising 101

                    Leadership & People Management                 

Social Media Experience

Follow the links below to explore some of my social media work:

LinkedIn •

The Diallo Group, LLC LinkedIn

Marketing Specialist
February 2023 - Present
• Develop and manage digital marketing, including email marketing, SEO, and social media, focusing on LinkedIn to establish and enhance TDG's brand presence. Design all digital marketing products such as capabilities statements, presentations, newsletters, etc. • Research and craft project proposals to secure new business opportunities and expand TDG's client base
• Attend industry events to capture content. Design booths, business cards, flyers, and other promotional materials for events

Round Table Instagram

Social Media Manager
March 13, 2021 - May 10, 2022
• Managed the business’ Instagram, Facebook, and Twitter (X). Photographed, created video content, designed graphics/ advertisements, and edited and captioned all posts.
• Boosted presence and engagement through stories, reels, and posts. Added story highlights and updated the profile’s bio. Gained over 500 followers for the Instagram account during management, which led to an increase in customers and sales

Featured Designs

Explore a selection of my graphic designs and advertisements:

The Diallo Group

Explore a featured selection of my social media work below:

LinkedIn •

Capability Statement LinkedIn Post

Constructing a Future Where the Environment Flourishes 🗺️
Unlock unparalleled expertise with The Diallo Group – your blueprint for management consulting, facility management services, and sustainable success. From government agencies to the commercial sector, we offer creative solutions and full support directly for you.
Partner with TDG and join us in crafting a greener future while enhancing your operational excellence.
www.thediallogrp.com
tdiallo@diallogrp.com
407-776-1183
Instagram •

The Diallo Group Reel on Instagram

Unlock the full potential of your projects with The Diallo Group. Our veteran-led, minority, and women-owned firm brings a wealth of expertise in environmental compliance, facility, construction management, and A/E design. Dedicated and certified professionals ready to leverage their engineering experience for your success. Partner with us for smart solutions.

—

#ManagementConsulting #VeteranOwned #EngineeringExcellence #SmartSolutions #FacilityManagement #ConstructionManagement #EnvironmentalCompliance #TheDialloGroup #TDG
LinkedIn •

New Project Alert LinkedIn Post

🚨New Project Alert🚨

Excited to share, The Diallo Group has landed a subcontract to support USDA Grain Facility Site Screening and Site Inspections project. Our team will be diving into former USDA grain storage sites in Nebraska and Iowa, conducting thorough assessments to determine if further action is needed or if a No Further Action classification is possible. We'll be digging through records, maps, and loads of data to back our fieldwork and reports. At TDG, we're not just managing projects; we're looking out for communities and nature, one site at a time!

--

#NewProjectAlert #NewProject #USDA #Nebraska #Iowa #GrainFacilitySite #TheDialloGroup #TDG

Featured Reels

Explore a selection of Reels from Sundancers Baton Twirlers:

USA World Team:

Round Table on the Square:

NDM Hospitality

Explore a featured selection of my social media work from Margaritaville Resort Orlando, Spectrum Resort Orlando, Sentosa Riverview, and Sentosa Lexington Oaks

Featured TikToks

Explore a selection of my TikToks from Ole Miss Feature Twirlers:

Ole Miss School of Journalism and New Media:

Published Work

Author of this article for the NonaHood News, a local Lake Nona, Orlando Florida newspaper.

June 22, 2023

Local Lake Nona Baton Twirlers Are Traveling to the World Championship - NonaHood News

Read More

Authored a follow-up article for the NonaHood News about The Sundancers Baton Twirlers success at The National and World Championship.

October 5, 2023 

Lake Nona Baton Twirlers at The World Championships - NonaHood News

Read More

Company Bio

The Diallo Group Employee Bio •

Mckenzie Cooke Bio

We are thrilled to introduce Mckenzie Cooke as the newest addition to our team. With a Bachelor of Science in Integrated Marketing Communications from the University of Mississippi, Mckenzie brings a wealth of knowledge and expertise to our company. Specializing in social media, she has a proven track record of enhancing online presence and engagement through strategic content creation and community management. Mckenzie's experience spans various roles, including Social Media Specialist for NDM Hospitality Rentyl Resorts and Social Media Manager for Sundancers Baton Twirlers, where she significantly increased visibility and follower engagement.
During her tenure at Rentyl Resorts, Mckenzie excelled in maintaining brand voice across multiple platforms, analyzing metrics to inform content strategies, and fostering community interactions. Her ability to design compelling graphics and advertisements has been a consistent asset, notably increasing the Sundancers Instagram visibility with her innovative approaches. Mckenzie's freelance work, including her role as Social Media Manager for Ole Miss Feature Twirlers, further underscores her capability to develop and execute effective marketing strategies that resonate with target audiences.
Mckenzie's passion for storytelling and audience engagement is evident in her published work as a Contributing Author for NonaHood News, where her articles spotlighted local talents and enhanced publication visibility. Her diverse skill set, including content creation, copywriting, and trend identification, combined with her proficiency in tools like Canva, Adobe, and Microsoft, makes Mckenzie a formidable force in our marketing team. We look forward to the innovative and dynamic strategies she will bring to our projects, driving our company's digital presence to new heights.
Sundancers Employee Bio •

Mckenzie Cooke Bio

Coach/ Social Media Specialist
Kenzie is most recognized for her years as the Ole Miss Feature Twirler where she wowed the crowd with her one, two, three and FOUR baton skills. A highlight of her Ole Miss days was twirling 3 Fire Batons in front of a packed stadium and on National Television. As a lifelong Sundancers, Kenzie started her career in our Recreation Classes. She went on to win several State, Regional, and National Titles. She has been Junior, Senior, and College Miss Majorette of Florida as well as the Florida State Twirl-off and Strut-Off Champion. Kenzie has represented Team USA in France (2019) and England (2023). She has won International Medals in Two Baton, Three Baton, and Artistic Twirl. She was a finalist in the X Strut division as well. Kenzie also served as captain of our Silver Medal-winning Show Corps at the World Championships.
Kenzie loves spending time with her friends and traveling to concerts and sporting events. Her favorites will forever be the Ole Miss Rebels and Taylor Swift!

Contact Me

My inbox is alway open, feel free to contact me:

kenzcooke@gmail.com