Mckenzie Cooke
Marketing Professional
Resume
Introduction
I earned my degree in Integrated Marketing Communications from the University of Mississippi, with a minor in General Business and a specialization in Social Media. At Ole Miss, I served on the Social Media team for the School of Journalism and New Media. Since then, I’ve led digital strategy and content creation for a variety of organizations, from the Sundancers Baton Twirlers and Team USA Corps to Round Table on the Square, where I combined social media management with customer engagement as a bartender and marketing lead. I later expanded my experience in the hospitality industry by curating content for resort brands like Margaritaville Orlando Resort, managing brand voice and community engagement across social media platforms.
Currently, I’m the Marketing Specialist at The Diallo Group, a woman-owned small business in the Federal A/E/C industry. I manage branding, digital content, SEO, email campaigns, and LinkedIn strategy for TDG and Onyx of Alexandria. I led the brand integration following TDG’s acquisition of Onyx, oversee our marketing calendar, and drive outreach initiatives like our annual scholarship program. I also support proposal development, conference planning, and internal operations. Most recently, I’ve been leading layout and formatting for a 600+ page Installation Development Plan using Adobe InDesign.
I’ve led teams since 2015 and hold a certification in Leadership & People Management. One of my proudest accomplishments was captaining Team USA to a silver medal at the International Baton Twirling Federation World Championship. I bring a strong background in communication, strategy, and performance management, with a leadership style rooted in collaboration and results.
Skills
Instagram, LinkedIn, Facebook, TikTok, X (Twitter), YouTube, Pinterest, Lemon8, Shopify
Content creation, copywriting, scheduling content, community and reputation management, identifying trends, client relations, photography, videography/ short videos, and organic social media to highlight a few
Canva, Adobe, Microsoft, Google, Social Studios, Meta, Hubspot
Certifications
Google: Fundamentals of Digital Marketing
HubSpot: Digital Marketing
Content Marketing
Social Media Marketing
Social Media Marketing II
Email Marketing
Semrush: Fundamentals of Marketing Analytics
Digital Advertising 101
Leadership & People Management
Social Media Experience
Follow the links below to explore some of my social media work:
The Diallo Group
Marketing Specialist
February 2023 - Present
• Develop and manage digital marketing, including email marketing, SEO, and social media, focusing on LinkedIn to establish and enhance TDG's brand presence. Design all digital marketing products such as capabilities statements, presentations, newsletters, etc. • Research and craft project proposals to secure new business opportunities and expand TDG's client base
• Attend industry events to capture content. Design booths, business cards, flyers, and other promotional materials for events
February 2023 - Present
• Develop and manage digital marketing, including email marketing, SEO, and social media, focusing on LinkedIn to establish and enhance TDG's brand presence. Design all digital marketing products such as capabilities statements, presentations, newsletters, etc. • Research and craft project proposals to secure new business opportunities and expand TDG's client base
• Attend industry events to capture content. Design booths, business cards, flyers, and other promotional materials for events
Margaritaville Orlando Resort
• Curated and scheduled organic content for Margaritaville Resort Orlando and Spectrum Resort Orlando, Sentosa Riverview, and Sentosa Lexington Oaks, maintaining brand voice, reviewing analytics, and interacting with communities across all channels for Rentyl Resorts brands
Sundancers Baton Twirlers
Social Media Manager
May 2016 - Present
• Design graphics and advertisements for the Sundancers' social media accounts intermittently
• Managed teams’ Instagram and Facebook during the Summer of 2023
May 2016 - Present
• Design graphics and advertisements for the Sundancers' social media accounts intermittently
• Managed teams’ Instagram and Facebook during the Summer of 2023
Round Table
Social Media Manager
March 13, 2021 - May 10, 2022
• Managed the business’ Instagram, Facebook, and Twitter (X). Photographed, created video content, designed graphics/ advertisements, and edited and captioned all posts.
• Boosted presence and engagement through stories, reels, and posts. Added story highlights and updated the profile’s bio. Gained over 500 followers for the Instagram account during management, which led to an increase in customers and sales
March 13, 2021 - May 10, 2022
• Managed the business’ Instagram, Facebook, and Twitter (X). Photographed, created video content, designed graphics/ advertisements, and edited and captioned all posts.
• Boosted presence and engagement through stories, reels, and posts. Added story highlights and updated the profile’s bio. Gained over 500 followers for the Instagram account during management, which led to an increase in customers and sales
Ole Miss Feature Twirlers
Social Media Manager
April 2019 - July 2022
• Maintained Facebook Page. Created and Maintained Instagram, Alumni Facebook Group, and TikTok
• Designed a professional yet engaging brand, developed an audience, and increased brand awareness. Gained 2,343 followers
April 2019 - July 2022
• Maintained Facebook Page. Created and Maintained Instagram, Alumni Facebook Group, and TikTok
• Designed a professional yet engaging brand, developed an audience, and increased brand awareness. Gained 2,343 followers
Sundancer World Team
Social Media Manager
March 2023 - August 2023
• Responsible for developing and managing the online content for the World Team Instagram and Facebook during the Summer of 2023
March 2023 - August 2023
• Responsible for developing and managing the online content for the World Team Instagram and Facebook during the Summer of 2023
Ole Miss School of Journalism and New Media
Ole Miss Social Media Ambassador
August 2021 - May 2022
• One of fifteen chosen for the school year; provided edited pictures, videos, stories, and captions for The School of Journalism and New Media’s social media accounts: Instagram, Facebook, TikTok, and Twitter (X)
August 2021 - May 2022
• One of fifteen chosen for the school year; provided edited pictures, videos, stories, and captions for The School of Journalism and New Media’s social media accounts: Instagram, Facebook, TikTok, and Twitter (X)
Featured Designs
Explore a selection of my graphic designs and advertisements:
Published Work:
Author of this article for the NonaHood News, a local Lake Nona, Orlando Florida newspaper.
June 22, 2023
Local Lake Nona Baton Twirlers Are Traveling to the World Championship - NonaHood News
Authored a follow-up article for the NonaHood News about The Sundancers Baton Twirlers success at The National and World Championship.
October 5, 2023
Lake Nona Baton Twirlers at The World Championships - NonaHood News
The Diallo Group
Explore a featured selection of my social media work below:
ONYX Linkedin Acquisition Post
TDG 2025 Booth Design
2024 Instagram Reel
Scholarship Instagram Reel
Capability Statement LinkedIn Post
2024 Booth Design Reel
Newsletter Linkedin Post
Benefits Package LinkedIn Post
JETC Conference on Instagram
Headshot Photoshoot Reel on Instagram
GC Connect Reel on Instagram
WIC Panel Reel on Instagram
Featured Reels
Explore a selection of Reels from Sundancers Baton Twirlers:
USA World Team:
Round Table on the Square:
NDM Hospitality
Explore a featured selection of my social media work from Margaritaville Resort Orlando, Spectrum Resort Orlando, Sentosa Riverview, and Sentosa Lexington Oaks.
Featured TikToks
Ole Miss School of Journalism and New Media
Company Bios
Mckenzie Cooke Bio
We are thrilled to introduce Mckenzie Cooke as the newest addition to our team. With a Bachelor of Science in Integrated Marketing Communications from the University of Mississippi, Mckenzie brings a wealth of knowledge and expertise to our company. Specializing in social media, she has a proven track record of enhancing online presence and engagement through strategic content creation and community management. Mckenzie's experience spans various roles, including Social Media Specialist for NDM Hospitality Rentyl Resorts and Social Media Manager for Sundancers Baton Twirlers, where she significantly increased visibility and follower engagement.
During her tenure at Rentyl Resorts, Mckenzie excelled in maintaining brand voice across multiple platforms, analyzing metrics to inform content strategies, and fostering community interactions. Her ability to design compelling graphics and advertisements has been a consistent asset, notably increasing the Sundancers Instagram visibility with her innovative approaches. Mckenzie's freelance work, including her role as Social Media Manager for Ole Miss Feature Twirlers, further underscores her capability to develop and execute effective marketing strategies that resonate with target audiences.
Mckenzie's passion for storytelling and audience engagement is evident in her published work as a Contributing Author for NonaHood News, where her articles spotlighted local talents and enhanced publication visibility. Her diverse skill set, including content creation, copywriting, and trend identification, combined with her proficiency in tools like Canva, Adobe, and Microsoft, makes Mckenzie a formidable force in our marketing team. We look forward to the innovative and dynamic strategies she will bring to our projects, driving our company's digital presence to new heights.
During her tenure at Rentyl Resorts, Mckenzie excelled in maintaining brand voice across multiple platforms, analyzing metrics to inform content strategies, and fostering community interactions. Her ability to design compelling graphics and advertisements has been a consistent asset, notably increasing the Sundancers Instagram visibility with her innovative approaches. Mckenzie's freelance work, including her role as Social Media Manager for Ole Miss Feature Twirlers, further underscores her capability to develop and execute effective marketing strategies that resonate with target audiences.
Mckenzie's passion for storytelling and audience engagement is evident in her published work as a Contributing Author for NonaHood News, where her articles spotlighted local talents and enhanced publication visibility. Her diverse skill set, including content creation, copywriting, and trend identification, combined with her proficiency in tools like Canva, Adobe, and Microsoft, makes Mckenzie a formidable force in our marketing team. We look forward to the innovative and dynamic strategies she will bring to our projects, driving our company's digital presence to new heights.
Mckenzie Cooke Bio
Coach/ Social Media Specialist
Kenzie is most recognized for her years as the Ole Miss Feature Twirler where she wowed the crowd with her one, two, three and FOUR baton skills. A highlight of her Ole Miss days was twirling 3 Fire Batons in front of a packed stadium and on National Television. As a lifelong Sundancers, Kenzie started her career in our Recreation Classes. She went on to win several State, Regional, and National Titles. She has been Junior, Senior, and College Miss Majorette of Florida as well as the Florida State Twirl-off and Strut-Off Champion. Kenzie has represented Team USA in France (2019) and England (2023). She has won International Medals in Two Baton, Three Baton, and Artistic Twirl. She was a finalist in the X Strut division as well. Kenzie also served as captain of our Silver Medal-winning Show Corps at the World Championships.
Kenzie loves spending time with her friends and traveling to concerts and sporting events. Her favorites will forever be the Ole Miss Rebels and Taylor Swift!
Kenzie is most recognized for her years as the Ole Miss Feature Twirler where she wowed the crowd with her one, two, three and FOUR baton skills. A highlight of her Ole Miss days was twirling 3 Fire Batons in front of a packed stadium and on National Television. As a lifelong Sundancers, Kenzie started her career in our Recreation Classes. She went on to win several State, Regional, and National Titles. She has been Junior, Senior, and College Miss Majorette of Florida as well as the Florida State Twirl-off and Strut-Off Champion. Kenzie has represented Team USA in France (2019) and England (2023). She has won International Medals in Two Baton, Three Baton, and Artistic Twirl. She was a finalist in the X Strut division as well. Kenzie also served as captain of our Silver Medal-winning Show Corps at the World Championships.
Kenzie loves spending time with her friends and traveling to concerts and sporting events. Her favorites will forever be the Ole Miss Rebels and Taylor Swift!
Contact Me
My inbox is alway open, feel free to contact me:
kenzcooke@gmail.com